COURSE FEATURES

  • Duration 2 Months
  • Project / Assignments Yes
  • Fees RS 8,500 Per Mon
  • Full Course Fees Rs 15,000
  • Certificate Yes
  • Start From 20-Aug-2024

Course Registration

    For inquiries or support, call +923-111-456-324 or email [email protected] We're here to help!

    LEARN ABOUT GOOGLE ADS SKILLS AND MAXIMIZE YOUR ADVERTISING IMPACT

    Are you ready to master the latest strategies and techniques for successful Google and YouTube advertising campaigns? Do you want to gain a deep understanding of how to create effective ads, target the right audience, and optimize your campaigns for maximum ROI? If you’re feeling overwhelmed by the complexities of ad platforms and seek expert guidance through hands-on, real-world projects, our comprehensive Google Ads Course is tailored for you.

    Join us now to advance your digital marketing skills and take your advertising efforts to the next level.

    Why Google Ads Course from Ozbix Learning Institute?

    Experienced Instructors

    ➜ Our instructors are seasoned experts in Google and YouTube advertising, with years of hands-on experience in digital marketing. They provide invaluable insights and personalized feedback to help students master ad creation, targeting, and optimization.

    Structured Course Content

    ➜ The course curriculum is meticulously designed to offer a comprehensive understanding of Google and YouTube ads. Each module is crafted to guide you through the intricacies of ad setup, targeting strategies, and performance analysis for effective campaigns.

    Job Opportunities

    ➜ Students gain access to extensive networking opportunities with leading digital marketers and industry professionals. These connections can lead to valuable job prospects and keep you informed about the latest trends and opportunities in online advertising.

    Portfolio Building

    ➜ Through hands-on projects and real-world assignments, students develop a strong portfolio demonstrating their ability to create and manage successful Google and YouTube ad campaigns. This portfolio is crucial for securing positions in digital marketing and advertising agencies.

    Tools and Software

    ➜ Students receive training in essential tools and platforms, including Google Ads and YouTube Ads Manager. Mastery of these industry-standard tools will enhance your ability to manage and optimize ad campaigns, making you a competitive candidate in the digital marketing field.

    Google Ads Course Outline:

    Module 1

    • Introduction to Youtube Ads
      • What are Google Ads?
      • Benefits of Using Google Ads
      • Method to Advertise on Google
      • How Does Google Ads Work?
      • How to Use Google Ads
      • Types of Google Ads
      • Use Google Keyword Planner for Ads
      • Google Ads Terms to Know

    Module 2

    • Account Management
      • Creating an Account
      • Linking to Manager Accounts
      • List Accessible Accounts
      • Get Account Hierarchy
      • Managing User Access
      • Change Status and Event Service

    Module 3

    • Ad Management
      • Introduction to Ad Management
      • Ad Types
      • Create and Mutate Ads
      • Responsive Search and Customisation
      • Upgraded URLs
      • Dynamic Search Ads
      • Responsive Display and Search Ads

    Module 4

    • Create Campaigns
      • Add Campaigns
      • Display Expansion on Search Campaigns
      • Campaign Groups
      • Create Ad Groups

    Module 5

    • Bidding
      • Strategy Types and Status
      • Portfolio and Standard Bidding
      • Set Bids Manually
      • Manage Bid Modifiers

    Module 6

    • Conversion Management
      • Create Conversion Actions
      • Create Conversion Actions
      • Upload Click and Call Conversions
      • Enhanced Conversions
      • Custom Conversion Variables
      • Conversion Value Rules
      • Conversion Goals

    Course Duration & Fee

    • The Duration of this course is 3 days a week, 2 hours a day.
    • Course Fee Rs. 8500/= with 10% discount for groups.

    For Registration

    Call: +923-111-456-324
    Email: [email protected]
    Whatsapp: +923123160606
    Location: G3, Mariam Deewan Heights, Near Ghafooria Masjid, Garden East, Karachi

    Learning Outcome

    01.
    Ad Creation
    Techniques

    Learn how to craft compelling Google and YouTube ads with advanced strategies for creating engaging, high-converting advertisements.

    02.
    Certificate of Completion

    Receive a recognized certificate of completion that will enhance your credentials and boost your job prospects in the competitive field of online advertising.

    03.
    Campaign Management

    Master the essentials of managing ad campaigns, including setting budgets, targeting audiences, and analyzing performance metrics.

    04.
    Analytics and Optimization

    Utilize tools and techniques to track ad performance, analyze data, and optimize campaigns for better results and higher ROI.

    05.
    Ad Targeting Strategies

    Implement effective targeting strategies to reach specific audiences based on demographics, interests, and behaviors.

    06.
    Job Readiness

    This course is designed to enhance your skills and prepare you for job opportunities in digital advertising, even if you’re starting with minimal experience.

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    Frequently Asked Questions

    Google Ads is an online advertising platform developed by Google, where advertisers can create and display ads on Google search results pages, YouTube, and other websites within Google’s Display Network. It operates on a pay-per-click (PPC) model, allowing businesses to target specific keywords and demographics to reach their audience effectively.

    Using Google Ads offers numerous advantages for businesses. It provides targeted reach by displaying ads to users based on their search queries, interests, and behaviors, ensuring that your ads are seen by those most likely to be interested in your products or services. Advertisers can see immediate results once their campaigns are live.

    Ad targeting in Google Ads involves specifying criteria to ensure that your ads reach the most relevant audience. This includes targeting based on keywords, which are the specific terms users search for. Advertisers can also target based on demographics such as age and gender, geographic locations, and users’ interests and behaviors.

    Effective management of Google Ads campaigns requires a variety of skills. Keyword research is essential for identifying and selecting relevant terms that will trigger your ads. Analytical skills are crucial for interpreting performance metrics and making data-driven decisions to optimize campaigns.

    While Google Ads encompasses a broad range of advertising formats, including search ads on Google and display ads across the Google Display Network, YouTube Ads is a specific subset within the Google Ads platform that focuses exclusively on video ads. YouTube Ads are displayed on YouTube and related sites, targeting users based on their video-watching habits and engagement. In essence, Google Ads covers both text and display ads across various platforms, whereas YouTube Ads are tailored for video content and viewer interaction.

    The difficulty of the Google Ads course can vary depending on your existing knowledge and experience with digital advertising. For beginners, the course introduces fundamental concepts such as keyword selection, ad creation, and campaign management. Those with more advanced knowledge may find the course more challenging as it delves into complex topics like advanced targeting and optimization strategies.

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