COURSE FEATURES

  • Duration 2 Months
  • Project / Assignments Yes
  • Fees RS 6,000 Per Mon
  • Full Course Fees Rs 10,000
  • Certificate Yes
  • Start From 20-Aug-2024

MASTER SEO SKILLS WITH OUR COMPREHENSIVE COURSE

Are you eager to master the latest techniques necessary for optimizing websites and driving online visibility? Do you aspire to gain a profound understanding of SEO strategies and practices that enhance search engine rankings and attract organic traffic? Perhaps you find yourself navigating the complexities of search algorithms and seek expert guidance through practical, real-world projects?

If so, our comprehensive Advanced SEO Course is tailored for you. Join us now and take the next step in advancing your digital career. Discover how to leverage SEO to its fullest potential and propel your online presence to new heights.

Why SEO Course from Ozbix Learning Institute?

Experienced Instructors

➜ Our instructors are seasoned experts in SEO, bringing years of industry experience to the classroom. They offer invaluable insights and personalized guidance, helping students refine their skills and stay ahead in this dynamic field.

Structured Course Content

➜ Our course curriculum is meticulously crafted to provide a comprehensive understanding of SEO concepts. Each module is expertly designed to facilitate seamless learning and mastery of complex topics in search engine optimization and digital marketing.

Job Opportunities

➜ Students benefit from extensive networking opportunities with leading SEO professionals and digital marketers. These connections open doors to valuable job prospects and insights into the latest trends and demands in the SEO industry.

Portfolio Building

➜ Through practical assignments and projects, students build a robust portfolio showcasing their proficiency in optimizing websites and driving organic traffic. A compelling portfolio is essential for securing freelance projects and competitive positions in top digital marketing agencies.

Tools and Software

➜ We equip students with expertise in industry-standard SEO tools and technologies, including keyword research tools, analytics platforms, and SEO audit software. Proficiency in these tools enhances students’ marketability and prepares them for success in the competitive SEO landscape.

SEO Course Outline:

SEO Training 1

  • Introduction to SEO
    • What is SEO?
    • How Google, Yahoo work?
    • Keyword research
    • Keywords analysis in SEO
    • Understand nature of search user
    • SEO in context of digital marketing
    • How to Approach Your SEO Strategy
    • SEO Definition and co-relate to physical marketing
    • Why SEO is important?
    • Modernized SEO
    • Target markets
    • Competitor and industry analysis
    • Conceptual overview of algorithms
    • Organic versus paid search results (differentiate)
    • Background of SEO and implementation of SEO
    • How Search Engines Work and life cycle of search engine

SEO Training 2

  • Keyword Research and Opportunities
    • Keyword Competition
    • Sources for making quality Keywords
    • Keyword Strategies
    • Keyword Research local and globally
    • Keyword Density
    • Keywords making and types of keywords making
    • Keyword Research Tools
    • Identifying Short tail and Long-Tail Keywords
    • Keyword importance and integration
    • Keywords reporting and guidelines for managing customers

SEO Training 3

  • 1. SEO On Site Optimization Module 1
    • How search engines crawl
    • SEO audit checklist
    • URL structures
    • The perfectly optimized page
    • Formations of URL
    • Crawling and spidering in search engine
    • Content Freshness & plagiarism
    • On-site optimization fundamentals
    • Pages Title Tags
    • Essential elements use in On-site optimization
    • Domain Names
    • Sitemaps
    • Heading Tags
    • Meta keywords and descriptions
    • File Names
    • Fundamentals of meta and its importance
    • Tactics Search Engines Dislike
    • How meta display and efficiency of meta
    • Google Algorithm
    • Internal linking and inbound link strategy
    • SEO audit tools
    • Architecture and design structure for best SEO website
    • Technical SEO audits
    • Do and Don’t of Search engine Optimization
  • 2. SEO Off-Site Optimization Module 2
    • Overview
    • Site Authority
    • Link building
    • Content marketing
    • Link profiles
    • Strategy building for off page optimization
    • Link Relevancy
    • Social Media Marketing in SEO
    • Outbound Linking
    • Outreach and online PR
    • Reciprocal Links
    • Badlinkings and Search engine practices
    • Trust Rank
    • Briefs on Black Hat Techniques used in off-page and how to prevent
    • Cache Rank
    • Automatic submission and Tools for checking and analyzing
    • Do Follow vs. No Follow
    • Widgets, Video, Images, Awards, Contests and many more
    • Image Links
    • Directories
    • Anchor Text
    • Articles

SEO Training 4

  • Other Considerations
    • Template validation
    • Web Pages Speed and loading time optimization
    • Content Delivery Networks
    • Website SEO Audit
    • Network Up-time

Course Duration & Fee

  • The Duration of this course is 3 days a week, 2 hours a day.
  • Course Fee Rs. 6000/= with 10% discount for groups.

For Registration

Learning Outcome

01.
Keyword Research Strategies

Discover effective techniques for conducting keyword research, essential for understanding user intent and optimizing content visibility on search engines. Learn to leverage keyword tools and analytics to refine your SEO strategy and enhance organic traffic.

02.
On-Page Optimization Tactics

Implement best practices in on-page SEO to optimize web pages for search engines. Focus on elements like meta tags, headings, and content structure to improve relevance and user experience. Enhance your skills in creating SEO-friendly URLs and optimizing internal linking strategies.

03.
Link Building Techniques

Explore advanced link building strategies to increase domain authority and improve search engine rankings. Learn ethical methods for acquiring quality backlinks from reputable sources, fostering trust and authority in your website’s niche.

04.
SEO Analytics and Reporting

Dive into SEO analytics tools to measure and interpret website performance metrics. Learn to track keyword rankings, monitor traffic trends, and analyze user behavior to refine your SEO campaigns effectively. Develop skills in creating insightful SEO reports for stakeholders.

05.
Quickly Lend a Job

Achieve success in securing a job quickly with our focused training. Gain practical skills and industry insights that employers value. Our comprehensive program equips you with the tools needed to stand out in competitive job markets. Upon completion, receive a Certificate of Completion to validate your expertise and enhance your career prospects.

06.
Certificate of Completion

Upon finishing the course, you will be awarded a Certificate of Completion. This credential signifies your mastery of essential skills and demonstrates your commitment to professional growth. It serves as a valuable asset when applying for jobs, showcasing your readiness to contribute effectively in the workplace.

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Frequently Asked Questions

SEO, or Search Engine Optimization, is the practice of optimizing websites to rank higher in search engine results pages (SERPs). It is crucial because it helps businesses attract organic traffic from search engines, enhancing visibility and potential customer reach.

Search engines use algorithms to crawl and index web pages, matching user queries with relevant content. Understanding their operations is essential for optimizing websites effectively and improving search engine rankings.

Keywords in SEO are categorized into short-tail and long-tail keywords. Short-tail keywords are broad and competitive, while long-tail keywords are more specific and typically easier to rank for. Effective keyword research helps identify the right keywords to target.

On-site optimization involves optimizing individual web pages to improve their search engine rankings and earn more relevant traffic. It includes elements such as URL structures, title tags, meta descriptions, and content optimization strategies.

Link building plays a critical role in SEO by enhancing site authority and credibility. It involves acquiring hyperlinks from other websites to your own, signaling to search engines that your site is reputable and valuable.

Modern SEO strategies encompass various tactics such as content marketing, social media integration, and technical SEO audits. These strategies adapt to algorithm updates and changing user behaviors to maintain and improve search rankings.

Empower Your Career With Expert-Led Training