COURSE FEATURES

  • Duration 2 Months
  • Project / Assignments Yes
  • Fees RS 7,500 Per Mon
  • Full Course Fees Rs 13,500
  • Certificate Yes
  • Start From 20-Aug-2024

ELEVATE YOUR SOCIAL MEDIA MARKETING SKILLS AND BOOST YOUR ONLINE PRESENCE

Are you eager to master the latest strategies and techniques needed to thrive on social media platforms like Facebook and Instagram? Do you aspire to gain a deep understanding of how to engage audiences, drive traffic, and convert followers into loyal customers? Perhaps you’re overwhelmed by the ever-changing algorithms and features, and seek expert guidance through practical, real-world projects?

If so, our comprehensive Social Media Marketing Course is designed just for you. Join us now and propel your digital marketing career to new heights.

Why Social Media Marketing Course from Ozbix Learning Institute?

Experienced Instructors

➜ Our instructors are seasoned experts in social media marketing, bringing years of hands-on experience to the classroom. They offer invaluable insights and personalized guidance, helping students refine their strategies and stay ahead in this dynamic field.

Structured Course Content

➜ Our course curriculum is meticulously crafted to provide a comprehensive understanding of social media marketing concepts. Each module is expertly designed to facilitate seamless learning and mastery of strategies in engaging and converting audiences on platforms like Facebook and Instagram.

Job Opportunities

➜ Students benefit from extensive networking opportunities with leading marketers and industry professionals. These connections open doors to valuable job prospects and insights into the latest trends and demands in social media marketing.

Portfolio Building

➜ Through practical projects and assignments, students build a compelling portfolio showcasing their proficiency in creating effective social media campaigns and strategies. A strong portfolio is essential for securing freelance contracts and desirable positions in digital marketing agencies and brands.

Tools and Software

➜ We equip students with expertise in industry-standard tools and technologies essential for social media marketing success, including analytics platforms and content management tools specific to Facebook and Instagram. Proficiency in these tools enhances students’ marketability and prepares them for success in a competitive digital marketing landscape.

Social Media Marketing Course Outline:

Introduction to Social Media Marketing Course (SMM)

  • Introduction to Facebook Marketing
    • How to Use Keywords in your Facebook Page Description
    • Facebook Profile vs Facebook Page VS Facebook Group
    • How to create and Optimize a Facebook Page
    • How to claim URL/Username on Facebook
    • How to select Facebook Page Category
  • Facebook Ads Basics
    • How to Use Keywords in your Facebook Page Description
    • Facebook Profile vs Facebook Page VS Facebook Group
    • How to create and Optimize a Facebook Page
    • How to claim URL/Username on Facebook
    • How to select Facebook Page Category
  • Facebook Pixel
    • How UTM parameters and CRM tools can help optimize your FB Marketing efforts
    • What is the Facebook Pixel + How to Install the Facebook Pixel?
    • Facebook Pixels: How to retarget your customers
    • Budget Planning for each post and campaign
    • Create an Audience for Facebook Ads
    • Split Test Images with Carousel Ads
    • Split Testing in Facebook
    • Types of Ads
  • Facebook Reporting
    • What is a Relevance Score + How to Increase it?
    • Audience Insights
    • Insights
  • Introduction to Instagram
    • Your Instagram Starter Mission!
    • Getting Started – Establishing Your Instagram Account
    • Choosing the perfect Instagram username/handle
    • Optimizing your Instagram Bio
    • Creating your Instagram Account Call-to-Action (CTA)
    • Start your personal or your business account
    • Photo Licensing and Image Ownership
    • What to post on Instagram (Theme and Purpose)?
    • Increasing your Image and Video Exposure
  • Introduction to Instagram Marketing
    • Identifying and Locating your Target Audience on Instagram
    • Promotional Strategy Spectrum: Sprint Vs Marathon
    • Successfully Promoting your Instagram Account Outside of Instagram
    • Connecting with your target Audience using Hashtags
    • Promoting your Instagram Business to Your Target Audience
    • A walk through on How to Run Ads using the Facebook Ads Manager
  • Instagram Stories and Your Business
    • Introduction to Instagram Stories
    • Creating your own Instagram Stories
    • Instagram Story Tips
    • Instagram Live
    • Introduction to Reels

Course Duration & Fee

  • The Duration of this course is 3 days a week, 2 hours a day.
  • Course Fee Rs. 7500/= with 10% discount for groups.

For Registration

Learning Outcome

01.
Introduction to Social Media Marketing

Gain a foundational understanding of social media marketing, including its importance and impact on brand growth. Learn about various social media platforms, their unique features, and how they can be utilized to build a brand presence. Develop insights into the current trends and best practices in the industry.

02.
Creating Effective Social Media Strategies

Learn how to craft a comprehensive social media strategy tailored to your business goals. Discover how to set measurable objectives, define target audiences, and select the right platforms for your brand. Understand how to develop a content calendar and plan campaigns that drive engagement and conversion.

03.
Content Creation and Optimization

Master the art of creating engaging and shareable content for different social media platforms. Explore techniques for writing compelling copy, designing visually appealing graphics, and producing multimedia content. Learn how to optimize your content for each platform to maximize reach and effectiveness.

04.
Social Media Advertising

Discover how to leverage paid advertising on social media to boost your brand’s visibility. Learn about different types of ads, targeting options, and budgeting strategies. Gain hands-on experience in creating, managing, and analyzing ad campaigns to ensure optimal performance and ROI.

05.
Quickly Lend a Job

Gain expertise in social media advertising by learning to design, execute, and optimize ad campaigns. Understand how to use advertising tools and techniques to target specific audiences and achieve marketing objectives. Mastering these skills will position you as a valuable asset in any social media marketing team.

06.
Certificate of Completion

Upon completing the course, you will receive a certificate of completion that validates your expertise in social media marketing. This credential will enhance your resume and increase your chances of securing a job in the competitive job market. Showcase your commitment to professional development and stand out in the job search.

Our More Course

Frequently Asked Questions

In this course, you’ll learn how to develop and execute effective social media strategies, create engaging content, leverage social media advertising, analyze campaign performance, and build and manage online communities. The course is designed to equip you with practical skills and knowledge to enhance your career in social media marketing.

No prior experience is required. This course is suitable for beginners as well as those with some background in social media marketing. We start with the basics and progressively cover more advanced topics, ensuring that you gain a solid understanding of social media marketing regardless of your starting point.

The duration of the course varies depending on the format and your pace. Typically, the course can be completed in 6 to 8 weeks if you follow the suggested schedule. However, you can take more time if needed, as the course materials will be accessible to you even after the formal end date.

Yes, upon successfully completing the course, you will receive a Certificate of Completion. This certificate validates your skills and knowledge in social media marketing and can enhance your resume and job prospects in the competitive job market.

The course is designed to provide you with the skills and knowledge that employers are seeking. You’ll gain hands-on experience through practical assignments, build a portfolio to showcase your work, and learn strategies to make yourself an attractive candidate. Additionally, the certificate of completion will add credibility to your resume.

Throughout the course, you’ll have access to support from instructors and course facilitators. This includes answering questions, providing feedback on assignments, and offering guidance on course materials. You may also have access to discussion forums and peer support to enhance your learning experience.

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