Digital Marketing

COURSE FEATURES

  • Duration 3 Months
  • Classes On-Campus & Online
  • Project / Assignments Yes
  • Fees RS 10,000 Per Month
  • Full Course Fees Rs 27,000
  • Certificate Yes
  • Next Batch Admissions Open

MASTER DIGITAL MARKETING  AND GROW ANY BUSINESS ONLINE

Do you want to grow businesses online using social media, ads and search engines? This 3-month course takes you from marketing basics to Facebook and Instagram marketing, Meta Ads, Google Ads and SEO, with AI tools like ChatGPT and Canva to help you work faster. You will complete real campaigns, build a portfolio and finish ready to work with clients or a company.

If so, our comprehensive Digital Marketing Course is designed just for you. Join us now and start your digital marketing career with confidence.

Why Digital Marketing from Ozbix Learning Institute?

Digital Marketing Course Outline:

Month 1 – Marketing Foundations & Social Media

Learn how digital marketing works and grow a brand on social media.

Week 1–2 – Digital Marketing Foundations

  • Marketing Basics

    • What is Digital Marketing
    • Marketing Funnel
    • Target Audience
    • Buyer Persona
    • Marketing Channels
    • Setting Goals
  • Branding & Tools

    • Brand Identity
    • Business Profiles Setup
    • Canva Basics
    • ChatGPT for Marketing
  • Practical

    • Complete Marketing Plan for a Business

Week 3–4 – Social Media Marketing

  • Social Media Platforms

    • Facebook
    • Instagram
    • TikTok
    • LinkedIn
    • YouTube
  • Content & Engagement

    • Content Calendar
    • Posts & Reels
    • Captions with AI
    • Hashtags
    • Community Engagement
  • Practical

    • 30-Day Content Calendar

Month 2 – Paid Advertising

Plan, launch and optimize Meta and Google ad campaigns.

Week 5–6 – Meta Ads (Facebook & Instagram)

  • Meta Ads Manager

    • Business Manager
    • Pixel Setup
    • Campaign Objectives
    • Audience Targeting
    • Budget & Bidding
    • Ad Creatives
  • Optimization

    • A/B Testing
    • Retargeting
    • Reading Ad Reports
  • Practical

    • Launch a Meta Ads Campaign

Week 7–8 – Google Ads & YouTube

  • Google Ads

    • Search Ads
    • Keyword Research
    • Ad Copywriting
    • Display Ads
    • YouTube Ads
    • Bidding & Budget
  • Tracking

    • Conversion Tracking
    • Quality Score
    • Campaign Reports
  • Practical

    • Create a Google Search Campaign

Month 3 – SEO, Analytics & Capstone

Bring organic traffic, measure results and complete a live marketing project.

Week 9–10 – SEO & Content Marketing

  • SEO Basics

    • Keyword Research
    • On-Page SEO
    • Off-Page SEO
    • Local SEO
    • Google Search Console
  • Content Marketing

    • Blog Writing with AI
    • Email Marketing
    • Content Strategy
  • Practical

    • SEO Audit & Blog Article

Week 11–12 – Analytics, Capstone & Freelancing

  • Analytics

    • Google Analytics 4
    • Tracking Conversions
    • Marketing Reports
  • Capstone Project

    • Full Marketing Strategy
    • Client Presentation
  • Freelancing Basics

    • Upwork & Fiverr Profile
    • Proposal Writing
    • Pricing Your Services
  • Practical

    • Present Your Complete Marketing Campaign

Final Capstone Project

  • Complete Marketing Strategy
  • 30-Day Content Calendar
  • Meta Ads Campaign
  • Google Search Campaign
  • SEO Audit Report
  • Client Presentation

Course Duration & Fee

  • Course duration is 3 Months, 3 days a week, 2 hours a day.
  • Course fee is Rs. 10,000 per month.
  • Full Course Fee is Rs. 27,000, save Rs. 3,000.

For Registration

Learning Outcome

01.
Digital Marketing Foundations

Understand how digital marketing works, from the marketing funnel to target audiences and buyer personas. Learn to set clear goals and build a complete marketing plan for any business, even if you are starting from zero.

02.
Social Media Marketing

Grow brands on Facebook, Instagram, TikTok and LinkedIn. Plan content calendars, create posts and reels, write captions with AI, and build an engaged community that turns followers into real customers.

03.
Meta Ads Campaigns

Set up Meta Ads Manager and the Pixel, choose the right objectives and target the right audience. Create ad creatives, test different versions and optimize campaigns to bring more customers at a lower cost.

04.
Google Ads & YouTube

Create search, display and YouTube ad campaigns. Research keywords, write ad copy, manage bids and budgets, and track conversions so you know exactly which ads bring sales for your business or your clients.

05.
SEO & Content Marketing

Learn on-page, off-page and local SEO, and use Google Search Console to improve rankings. Write blogs and emails with the help of AI, and build a content strategy that brings steady organic traffic.

06.
Certificate & Freelancing

Complete a full marketing campaign project and receive your Ozbix Learning certificate. Set up Upwork and Fiverr profiles, write winning proposals and price your services to start working with real clients.

Our More Course

Frequently Asked Questions

This course is for students, job seekers, business owners and freelancers who want to learn digital marketing. No previous experience is needed.

No. The course starts from the basics. Basic computer and internet knowledge is enough.

You will learn social media marketing, Meta Ads, Google Ads, SEO, content marketing and analytics, along with AI tools like ChatGPT and Canva.

Yes. You will create a content calendar, launch ad campaigns, complete an SEO audit and present a full marketing campaign as your final project.

Classes are available both on campus in Karachi and online, so you can choose what suits you best.

After completing the course and your final project, you will receive an Ozbix Learning certificate.