COURSE FEATURES

  • Duration 6 Months
  • Project / Assignments Yes
  • Fees RS 10,000 Per Mon
  • Full Course Fees Rs 54,000
  • Certificate Yes
  • Start From 25-Aug-2026

ELEVATE YOUR SOCIAL MEDIA MARKETING SKILLS AND BOOST YOUR ONLINE PRESENCE

Are you eager to master the latest strategies and techniques needed to thrive on social media platforms like Facebook and Instagram? Do you aspire to gain a deep understanding of how to engage audiences, drive traffic, and convert followers into loyal customers? Perhaps you’re overwhelmed by the ever-changing algorithms and features, and seek expert guidance through practical, real-world projects?

If so, our comprehensive Social Media Marketing Course is designed just for you. Join us now and propel your digital marketing career to new heights.

Why Social Media Marketing Course from Ozbix Learning Institute?

Social Media Marketing Course Outline:

Month 1 – Digital Marketing Foundations & AI

  • Topics
    • Introduction to Digital Marketing
    • Traditional vs Digital Marketing
    • Marketing Funnel
    • Customer Journey
    • Digital Marketing Strategy
    • AI Introduction
    • AI Tools for Marketers
    • ChatGPT
    • Keyword Research
    • Competitor Analysis
  • Practical
    • Digital Marketing Strategy

Month 2 – Social Media Marketing

  • Topics
    • Facebook Marketing
    • Instagram Marketing
    • Content Strategy
    • Audience Targeting
    • Business Page Setup
    • Content Calendar
    • Reels Marketing
    • Canva
    • Social Media Analytics
  • Practical
    • Complete Social Media Campaign

Month 3 – Meta Ads

  • Topics
    • Meta Business Manager
    • Business Suite
    • Ad Accounts
    • Meta Pixel
    • Conversion Tracking
    • Lead Ads
    • Traffic Ads
    • Engagement Ads
    • Sales Campaigns
    • Retargeting
    • A/B Testing
  • Practical
    • Live Meta Ads Campaign

Month 4 – Google Ads & Analytics

  • Topics
    • SEO Basics
    • On-Page SEO
    • Off-Page SEO
    • Google Ads
    • Search Campaigns
    • Display Campaigns
    • YouTube Ads
    • Google Analytics 4
    • Conversion Tracking
    • Google Tag Manager (Introduction)
  • Practical
    • Google Ads Campaign

Month 5 – Content Marketing & AI Automation

  • Topics
    • Content Marketing
    • Copywriting
    • Landing Pages
    • Email Marketing
    • Mailchimp
    • WhatsApp Marketing
    • Lead Generation
    • AI Content Creation
    • AI Ad Copy
    • AI Reporting
  • Practical
    • Email Marketing Funnel & Lead Generation Campaign

Final 15 Days – Freelancing & Career Development

Prepare students to work with real clients and start earning through freelancing

  • Fiverr & Upwork

Introduction to Freelancing
Fiverr Profile Setup
Creating High-Converting Gigs
Upwork Profile Optimization
Freelancer.com Overview

  • Client Acquisition

Finding Clients
Sending Winning Proposals
Client Communication
Requirement Gathering
Sales Calls Basics

  • Pricing & Project Management

Service Pricing
Monthly Retainers
Project Quotations
Invoice Basics
Client Reporting
Campaign Delivery

  • Portfolio Development

Google Ads Case Studies
Meta Ads Portfolio
Marketing Reports
Google Looker Studio Dashboard (Introduction)
Personal Branding
LinkedIn Profile Optimization

  • AI for Freelancers

ChatGPT for Proposal Writing
AI Campaign Planning
AI Ad Copy Generation
AI Reporting
AI Productivity Tools

  • Live Practical

Create Fiverr Account
Create Upwork Profile
Design Marketing Portfolio
Create One Complete Case Study
Launch One Live Ad Campaign
Present Client Performance Report

Final Capstone Project

  • Meta Ads Campaign
  • Google Ads Campaign
  • Conversion Tracking Setup
  • Google Analytics 4 Report
  • SEO Optimization
  • Email Marketing Funnel
  • AI-Based Marketing Strategy
  • Marketing Dashboard
  • Professional Portfolio

Software & Tools Covered

  • Meta Business Suite
  • Facebook Ads Manager
  • Instagram Marketing
  • Google Ads
  • Google Analytics 4
  • Google Tag Manager (Basic)
  • Google Search Console
  • Canva Pro
  • ChatGPT
  • Mailchimp
  • WhatsApp Business
  • AI Marketing Tools

Course Duration & Fee

  • The Duration of this course is 3 days a week, 2 hours a day.
  • Course Fee Rs. 10000/= with 10% discount for groups.
  • Full Course Fee Rs. 54000/= save Rs 6000 on full course payment

For Registration

Learning Outcome

01.
Introduction to Social Media Marketing

Gain a foundational understanding of social media marketing, including its importance and impact on brand growth. Learn about various social media platforms, their unique features, and how they can be utilized to build a brand presence. Develop insights into the current trends and best practices in the industry.

02.
Creating Effective Social Media Strategies

Learn how to craft a comprehensive social media strategy tailored to your business goals. Discover how to set measurable objectives, define target audiences, and select the right platforms for your brand. Understand how to develop a content calendar and plan campaigns that drive engagement and conversion.

03.
Content Creation and Optimization

Master the art of creating engaging and shareable content for different social media platforms. Explore techniques for writing compelling copy, designing visually appealing graphics, and producing multimedia content. Learn how to optimize your content for each platform to maximize reach and effectiveness.

04.
Social Media Advertising

Discover how to leverage paid advertising on social media to boost your brand’s visibility. Learn about different types of ads, targeting options, and budgeting strategies. Gain hands-on experience in creating, managing, and analyzing ad campaigns to ensure optimal performance and ROI.

05.
Quickly Lend a Job

Gain expertise in social media advertising by learning to design, execute, and optimize ad campaigns. Understand how to use advertising tools and techniques to target specific audiences and achieve marketing objectives. Mastering these skills will position you as a valuable asset in any social media marketing team.

06.
Certificate of Completion

Upon completing the course, you will receive a certificate of completion that validates your expertise in social media marketing. This credential will enhance your resume and increase your chances of securing a job in the competitive job market. Showcase your commitment to professional development and stand out in the job search.

Our More Course

Frequently Asked Questions

In this course, you’ll learn how to develop and execute effective social media strategies, create engaging content, leverage social media advertising, analyze campaign performance, and build and manage online communities. The course is designed to equip you with practical skills and knowledge to enhance your career in social media marketing.

No prior experience is required. This course is suitable for beginners as well as those with some background in social media marketing. We start with the basics and progressively cover more advanced topics, ensuring that you gain a solid understanding of social media marketing regardless of your starting point.

The duration of the course varies depending on the format and your pace. Typically, the course can be completed in 6 to 8 weeks if you follow the suggested schedule. However, you can take more time if needed, as the course materials will be accessible to you even after the formal end date.

Yes, upon successfully completing the course, you will receive a Certificate of Completion. This certificate validates your skills and knowledge in social media marketing and can enhance your resume and job prospects in the competitive job market.

The course is designed to provide you with the skills and knowledge that employers are seeking. You’ll gain hands-on experience through practical assignments, build a portfolio to showcase your work, and learn strategies to make yourself an attractive candidate. Additionally, the certificate of completion will add credibility to your resume.

Throughout the course, you’ll have access to support from instructors and course facilitators. This includes answering questions, providing feedback on assignments, and offering guidance on course materials. You may also have access to discussion forums and peer support to enhance your learning experience.

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