COURSE FEATURES

  • Duration 6 Months
  • Project / Assignments Yes
  • Fees RS 10,000 Per Month
  • Full Course Fees Rs 55,000
  • Certificate Yes

Build Profitable Shopify Stores AND Run Ads That Sell

Learn how to build, launch, and scale high-converting Shopify stores and drive sales with performance marketing, using real-world strategies, not outdated theory.

This course is designed for beginners, freelancers, and aspiring entrepreneurs who want to gain real, industry‑ready e‑commerce and digital marketing skills. With over 7+ years of industry knowledge, our curriculum is taught by experts currently building and managing Shopify stores and ad campaigns for clients at Ozbix IT Solution.

Inside this program, you’ll learn how to:

  • Build a complete Shopify store from the ground up
  • Run profitable ad campaigns on Meta, Google, and TikTok
  • Track results, analyze data, and optimize ad spend
  • Apply AI tools and modern strategies to work faster and smarter

You won’t just watch tutorials, you’ll build real projects, launch real campaigns, and develop skills that are directly applicable in the market.

By the end, you’ll have a live store, a strong portfolio, and the confidence to start earning. Top performers will be offered a paid internship at Ozbix IT Solution.

Why Shopify & Performance Marketing from Ozbix Learning Institute?

Shopify & Performance Marketing Course Outline:

Month 1 – Shopify Fundamentals & Store Setup

Understand the fundamentals of E-Commerce, Shopify ecosystem, and create a professional Shopify store from scratch.

Week 1–2

  • Shopify Basics
    • Introduction to E-Commerce
    • Types of E-Commerce Business
    • B2B, B2C, C2C & D2C
    • Shopify Overview
    • Shopify Success Stories
    • Shopify Features
    • Shopify Plans & Pricing
    • Shopify Trial Setup
    • Creating Shopify Account
    • Understanding Shopify Dashboard
    • Store Preferences
    • Time Zone & Currency
    • Store Policies
    • Store Settings Overview
  • Practical
    • Create Shopify Account
    • Explore Dashboard
    • Configure Store Settings

Week 3–4

  • Store Design & Setup
    • Domain Purchase
    • Custom Domain Connection
    • Navigation Menus
    • Header & Footer
    • Pages Creation
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms & Conditions
    • Refund Policy
    • Shopify Blog
    • Theme Installation
    • Free vs Premium Themes
    • Theme Editor
    • Theme Customization Basics
  • Practical
    • Create Professional Homepage
    • Setup Navigation
    • Publish Pages

Month 2 – Products, Collections & Store Management

Learn how to professionally manage products, inventory, payments, customers, and orders.

Week 5–6

  • Products Management
    • Product Creation
    • Product Types
    • Vendor Management
    • Product Collections
    • Tags
    • Product Categories
    • Product Variants
    • Product Images
    • Product Videos
    • Product Descriptions
    • Product SEO Basics
  • Practical
    • Upload Complete Product Catalog
    • Create Product Variants

Week 7–8

  • Store Management
    • Inventory Management
    • SKU Management
    • Stock Control
    • Shipping Settings
    • Shipping Zones
    • Shipping Rates
    • Taxes
    • Payment Gateways
    • Manual Payments
    • COD Setup
    • Customer Management
    • Orders
    • Refunds
    • Gift Cards
    • Discount Codes
  • Practical
    • Complete Functional Store
    • Test Orders
    • Configure Payments

Month 3 – Advanced Store Design & Shopify Apps

Build beautiful Shopify stores using advanced customization techniques.

Week 9–10

  • Advanced Theme Customization
    • Advanced Theme Editor
    • Sections
    • Blocks
    • Typography
    • Colors
    • Layout
    • Product Templates
    • Collection Templates
    • Homepage Sections
    • Announcement Bars
    • Sliders
    • Mega Menu
    • Sticky Header
    • Footer Customization
  • Practical
    • Professional Brand Homepage
    • Custom Landing Pages

Week 11–12

  • Apps & Store Optimization
    • Shopify App Store
    • Essential Shopify Apps
    • Contact Forms
    • Product Reviews
    • Wishlist
    • Live Chat
    • WhatsApp Integration
    • Instagram Feed
    • Social Media Integration
    • Currency Converter
    • Language Translator
    • Store Speed Optimization
    • Mobile Optimization
  • Practical
    • Responsive Store
    • Install Essential Apps

Month 4 – Digital Marketing & Meta Ads

Learn digital marketing fundamentals and run profitable Facebook and Instagram ad campaigns for Shopify stores.

Week 13–14

  • Digital Marketing & Meta Ads Setup
    • Digital Marketing Basics
    • Marketing Funnels
    • Target Audience Research
    • Customer Avatar
    • Competitor Research
    • Meta Business Suite
    • Business Manager Setup
    • Ad Account Setup
    • Facebook Pixel
    • Conversions API
    • Catalog Setup
    • Shopify and Meta Integration
  • Practical
    • Set Up Business Manager and Ad Account
    • Install Pixel on Shopify Store

Week 15–16

  • Meta Ads Campaigns & Creatives
    • Campaign Structure
    • Campaign Objectives
    • Audience Targeting
    • Custom Audiences
    • Lookalike Audiences
    • Ad Budgeting and Bidding
    • Ad Copywriting
    • Video and Image Creatives
    • AI Ad Creatives
    • Retargeting Campaigns
    • Catalog and Dynamic Ads
    • A/B Testing
  • Practical
    • Launch a Complete Meta Ad Campaign
    • Create Retargeting Ads

Month 5 – Google Ads & TikTok Ads

Learn how to run Google and TikTok ad campaigns that bring ready-to-buy customers to your Shopify store.

Week 17–18

  • Google Ads & Shopping
    • Google Ads Basics
    • Google Ads Account Setup
    • Keyword Research
    • Search Campaigns
    • Ad Copy and Extensions
    • Google Merchant Center
    • Product Feed Setup
    • Google Shopping Campaigns
    • Performance Max
    • Display Network
    • YouTube Ads
    • Remarketing
    • Google Tag Manager
    • Conversion Tracking
  • Practical
    • Launch a Google Shopping Campaign
    • Set Up Conversion Tracking

Week 19–20

  • TikTok Ads & Marketing Growth
    • TikTok Ads Manager
    • TikTok Pixel
    • Spark Ads
    • Short Video Ad Creatives
    • UGC Content
    • Influencer Marketing
    • Email Marketing
    • Email Automation
    • Abandoned Cart Recovery
    • Customer Retention
    • SMS Marketing Basics
  • Practical
    • Launch a TikTok Ad Campaign
    • Set Up Abandoned Cart Emails

Month 6 – Analytics, Scaling & Business Growth

Master analytics, ad scaling strategies, automation, and launch your complete store with live campaigns.

Week 21–22

  • Analytics & Performance Tracking
    • Shopify Analytics
    • Sales Reports
    • Product Reports
    • Customer Reports
    • Marketing Reports
    • Conversion Reports
    • Google Analytics 4
    • UTM Tracking
    • ROAS, CPA and Key Ad Metrics
    • Attribution Basics
    • Event Tracking
    • Ad Performance Reports
  • Practical
    • Analyze Store and Ad Performance
    • Generate Reports

Week 23–24

  • Scaling, Automation & Launch
    • Scaling Winning Campaigns
    • Budget Scaling Strategies
    • Creative Testing
    • Automation Tools
    • Performance Optimization
    • Security Best Practices
    • Store Launch Checklist
    • Client Reporting
    • Freelancing with Shopify and Ads
    • Building E-Commerce Brand
  • Practical
    • Launch Live Store with Ad Campaign
    • Complete Store and Campaign Audit

Final 15 Days – Freelancing & Career
Development

Prepare students for freelancing and professional Shopify and performance marketing careers.

  • Freelancing Platforms

Introduction to Freelancing
Fiverr Profile Setup
Upwork Profile Setup
Freelancer.com Overview
LinkedIn Profile Optimization

  • Portfolio Development

Shopify Portfolio
Live Store Showcase
Ad Campaign Case Studies
Client Presentation
Personal Branding

  • Client Management

Client Communication
Requirement Gathering
Proposal Writing
Shopify and Ads Project Pricing
Monthly Ad Management Packages
Client Reporting
Project Delivery
Client Support

  • AI for Shopify Freelancers

ChatGPT for Proposal Writing
AI Ad Copy and Creatives
AI Product Research
AI Marketing Content
AI Productivity Tools

  • Live Practical

Create Fiverr Gig
Create Upwork Profile
Publish Portfolio
Launch One Live Shopify Store
Run a Live Ad Campaign
Final Project Presentation

Final Capstone Project

  • Complete Shopify Store
  • Professional Homepage Design
  • Product Catalog
  • Collections & Navigation
  • Payment & Shipping Setup
  • AI-Optimized Product Listings
  • Meta Ads Campaign
  • Google & TikTok Ads Campaign
  • Analytics Report
  • Professional Portfolio

Platforms & Tools Covered

  • Shopify
  • Shopify Theme Editor
  • Shopify Apps
  • Meta Ads Manager
  • Google Ads & Merchant Center
  • Google Analytics 4
  • Meta Business Suite
  • ChatGPT
  • Canva
  • TikTok Ads Manager

Course Duration & Fee

  • The Duration of this course is 3 days a week, 2 hours a day.
  • Course Fee Rs. 10,000/= with 12% discount for groups.
  • Full Course Fee Rs. 55,000/= save Rs 5,000 on full course payment

For Registration

Learning Outcome

01.
Shopify Store Building & Setup

Build professional, high-converting Shopify stores from scratch, from theme customization to products, payments and shipping. Gain hands-on experience setting up stores that are ready to sell.

02.
Meta Ads Campaign Management

Plan, launch, and optimize Facebook and Instagram ad campaigns that drive sales. Learn audience targeting, creatives, retargeting, and how to manage budgets effectively.

03.
Google & TikTok Ads Campaigns

Run Google Search, Shopping, and TikTok campaigns that bring ready-to-buy customers to your store. Understand how to set up tracking and improve ad performance.

04.
Tracking & Performance Analytics

Measure what matters using Shopify Analytics, Google Analytics 4, and key ad metrics like ROAS and CPA. Make data-driven decisions to cut wasted ad spend and boost results.

05.
Career Advancement in E-commerce

Develop practical Shopify and performance marketing skills that open doors to freelancing, jobs, or your own online business. Build confidence to manage real stores and ad campaigns for clients.

06.
Certification & Portfolio Value

Earn a professional certificate and build a portfolio showcasing your Shopify and ad campaign work. Strengthen your credibility and stand out in a competitive digital marketplace.

Our More Course

Frequently Asked Questions

Performance marketing is paid advertising where you pay for measurable results such as clicks, leads, or sales. In this course you learn to run and optimize these campaigns on Meta, Google, and TikTok.

Shopify provides robust ecommerce functionalities tailored for businesses to easily set up, manage, and scale their online stores without needing extensive technical knowledge.

A Shopify App is an extension or add-on that enhances the functionality of a Shopify store, offering features such as marketing, customer service, and inventory management.

You will learn Meta Ads (Facebook and Instagram), Google Ads including Shopping, and TikTok Ads, along with tracking and analytics for each.

No. The course starts from the basics, so beginners, freelancers, and aspiring entrepreneurs can all join.

Yes. You will build a live Shopify store and launch real ad campaigns as part of your practical projects and final capstone project.